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DashForDevs
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Ecommerce Integrations, Including The One Nobody Built Yet.

Connect the tools you already run, or have us build the connection that does not exist. The backend is API-first with webhooks in both directions, so most of this is a translation layer rather than new infrastructure.

What Already Connects

These are configuration rather than development, and a scoping call frequently ends by pointing at one of them instead of quoting you.

Carriers

FedEx, UPS, ShipStation

Live rates on your own carrier accounts and fulfilment through ShipStation, so the label and the tracking sit on the order rather than in a second tool.

Analytics

GA4, Search Console, PostHog

Plus Ahrefs, Google Business Profile and ThoughtMetric. Six providers, each with its own credentials, connected per organization.

Marketing

Klaviyo

Campaigns stay where campaigns belong, fed by the events and templates that live on this side.

Payments

Card Processing

Including the rails that matter to merchants mainstream processors treat as high risk, which is the reason a lot of stores arrive here at all.

Accounting

QuickBooks

Orders becoming invoices without somebody retyping them at the end of the month.

Anything

Your Own Webhook

A signed custom webhook is a registered trigger, so an outside system can start a flow here. The connection does not have to be one we thought of.

Both Directions, Which Is The Hard Part.

Sending data out is the easy half and the half most platforms offer. Letting an outside system reach in and cause something to happen is the half integration work actually needs.

A signed webhook is a registered trigger here, so a message from your ERP can start a flow that updates stock, writes to a customer, opens a task and emails somebody, then leaves a per-step record of what it did.

And It Lands Inside, Not Beside.

An integration built as a separate app has its own copy of your data and its own opinion about when that copy is right. That is where the reconciliation work comes from, and it never stops.

What gets built here reads the same tables as the orders and the customers, so there is nothing to reconcile, because there is only one copy.

When We Say No

An integration is a promise to maintain something against an API you do not control. Some of them are not worth making.

Better

It Already Exists

The most common outcome of a scoping call: the thing you were about to pay for is a provider you can connect this afternoon.

Better

A Scheduled Export

Not everything needs to be live. A nightly file solves a surprising number of these at a fraction of the cost and none of the fragility.

Honest

Not Worth Building

An unstable API with one user is a liability with a monthly cost. We would rather say so than bill for it and then support it.

Questions People Ask

What counts as an integration?

Anything that has to know what your store knows: an ERP that wants orders, a warehouse system that owns stock, an accounting package that wants invoices, a marketplace that needs a feed, a supplier who sends a price list every Tuesday. Most of them are one of three shapes, which is why they are usually smaller projects than they sound.

What already connects without any work?

FedEx, UPS and ShipStation for shipping. Google Analytics, Search Console, Google Business Profile, PostHog, Ahrefs and ThoughtMetric for measurement. Klaviyo for campaigns. QuickBooks for accounting. Card processing including the high-risk rails. Those are configuration rather than development, and the scoping call frequently ends by pointing at one of them.

What if the system I need is not on that list?

Then it is a build, and it is usually not a large one. The backend is API-first with its own SDK, and a signed webhook can start an automation here from anywhere, so most integrations come down to a translation layer rather than new infrastructure on either side.

Can data flow both ways?

Yes. Outbound, your events can call somebody else. Inbound, a custom webhook with its own secret can start a flow, which can then write back to orders, stock, customers or tasks. That second direction is the one most integration work needs and most platforms make hardest.

Will you integrate anything I ask for?

No, and that is worth saying on the sales page. An integration against an API somebody else controls has to be maintained forever, and one built for a single client against an unstable API is a liability with a monthly cost rather than an asset. Sometimes the right advice is a scheduled export, or not doing it.

Who maintains it afterwards?

Agreed up front rather than discovered when the other side ships a breaking change. Some clients take it over, some keep it under a management retainer. What does not happen is nobody owning it, which is how integrations fail silently for months.

Name The System That Will Not Talk.

Bring the tool and what you need it to know. A good share of these turn out to be configuration rather than a project.