Wholesale And Retail On One Catalog.
A distributor running a trade portal beside a consumer store usually runs two systems and reconciles them. Here they are two front ends on one backend: one catalog, one order list, one customer record, different pricing and different rules.
What A Trade Operation Needs
The rules, mostly. The catalog is the easy half.
Architecture
Two Fronts, One Catalog
Pricing
Volume Tiers
Compliance
Restricted By State
Sales
Orders Placed For Buyers
Accounts
Buyers Who Sign In
Back Office
One Place To Work
The Gap You Should Know About.
There are no per-account price lists. If your business runs on a negotiated price for each buyer, this platform does not do that today: customer-specific product pricing is deferred work rather than a feature.
That is the first thing most distributors ask, so it belongs on the page rather than on a demo.
What Exists Instead.
Volume pricing keyed to order size, and separate pricing on the wholesale storefront. Between them they cover a large share of distributors, particularly those whose pricing is really tiered by quantity rather than negotiated per account.
Whether they cover yours is a five minute conversation and worth having before anything else.
It Reads From The Same Records
Questions People Ask
Can we price per customer?
Not per individual account, and that is the honest limit today. What exists is volume pricing keyed to order size and separate pricing on the wholesale storefront. If negotiated per-buyer price lists are how your business runs, treat that as deferred work rather than a feature you will find.
Can wholesale and retail share a catalog?
That is the normal setup rather than an upgrade: two storefronts, two domains, two API keys, one catalog and one order list underneath.
Can we restrict products by state?
Yes, at product level, enforced in the cart rather than described in a policy. In regulated categories this is often the deciding requirement.
What about buyers who order by phone?
Draft orders exist for exactly that. A rep assembles the order against the live catalog and pricing and sends it on, so the record stays in the system instead of in an inbox.
Do buyers need approving before they can order?
Most trade operations gate access at the account level rather than letting anyone with an email buy at trade pricing. How that gate works for you is part of scoping, because the answer differs between fifty accounts and five thousand.
Describe How Your Buyers Buy.
Volumes, terms, who sees what, and how much still happens on the phone.