A shop owner handing a collected order to a customer at a bright counter.

Retail Ecommerce That Understands A Counter.

Most ecommerce platforms assume every order ends with a courier. A shop does not work that way: things get collected, bought in person, and reserved online. Pickup is a real status here, with its own lane through the order list.

Start Building The Twelve Statuses

What A Shop Needs Online

Mostly that the software stops assuming everything ships.

Pickup

Click And Collect

Ready for pickup and picked up are statuses in the order list, and a collected order is fulfilled and terminal rather than an unshipped order nobody can close.

Catalog

One Set Of Stock

The stock behind the website is the stock behind the counter, because there is one count per variant rather than a web catalog kept roughly in step with the shop.

Customers

Synced From Your POS

Customer records can be brought across from a point of sale, opt-in per organization, so somebody who has only ever bought in person is still a customer you can reach.

Storefronts

More Than One Front

A retail site and a trade site can be separate front ends on one backend with their own domains, which many shops need the moment they sell to businesses too.

Orders

One List

Web, phone and counter orders share statuses and screens. Nobody runs two systems and reconciles them on a Friday afternoon.

Local

Found Nearby

Google Business Profile connects as a provider, so the traffic that starts on a map is measured alongside everything else.

Replatforming Is Not The Only Option.

A shop going online is usually told to replace everything at once, which is expensive, risky and rarely necessary. The useful question is smaller: where does the stock number live, and what happens when somebody collects.

If those two are right, the rest can arrive gradually. If they are wrong, no amount of front end fixes it.

What Is Not Here.

There is no point of sale, no register software and no card terminal integration. This is not the thing you run the shop floor on, and swapping your POS is not what is being proposed.

There is also no multi-location stock model: stock is one count per variant for the organization, not per store. A single shop is well served; a chain wanting per-branch availability is not, today.

It Reads From The Same Records

Orders

Pickup Statuses

the counter as a first-class lane

Storefronts

Retail And Trade

two fronts, one backend

Customers

One Record

including those synced in

Questions People Ask

Is click and collect actually supported?

Yes, and properly. Ready for pickup and picked up are real order statuses, and a collected order counts as fulfilled. That sounds small until you use a platform where collection is a shipping method called pickup and every collected order sits unshipped forever.

Do you replace our point of sale?

No. There is no register, no terminal integration and no shop-floor software here. Customer records can be synced across from a POS, but the thing you ring sales up on stays what it is.

Can we show stock per store?

Not today. Stock is one count per variant for the organization rather than per location. A single shop with a website is well served by that; a chain needing per-branch availability is not, and it is better to know before moving.

Can we sell to trade as well as the public?

Yes, as two storefronts on one backend with their own domains and pricing, sharing one catalog and one order list. That is a common shape for a shop that also supplies businesses.

Do we have to move everything at once?

No, and it is usually a bad idea. The two things that have to be right are where the stock number lives and what happens on collection. Once those work, the rest can arrive in stages.

Put The Counter Online.

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