B2B Ecommerce Development On The Same Backend As Your Retail Store.
A wholesale portal with its own domain, its own pricing and its own rules, sharing one catalog and one order list with the store your consumers buy from. Adding a product once means adding it once.
What Gets Built
The pattern is well worn at this point. What changes per client are the rules, which is why this is a project rather than a plan.
Architecture
Two Front Ends, One Catalog
Pricing
Volume Tiers
Compliance
Restricted By State
Accounts
Buyers Who Sign In
Sales
Orders Placed For Them
Back office
One Place To Work
One Catalog Is The Whole Argument.
The usual B2B setup is two systems: a retail store, and a wholesale thing bolted beside it or run out of spreadsheets. Then a product changes and somebody has to remember to change it twice, and eventually they do not.
Here they are two front ends on one backend. Stock is one number. A buyer who is also a consumer is one customer record. There is nothing to keep in step.
And What It Does Not Do Yet.
Per-account price lists are not shipped. If your business runs on a negotiated price for each buyer, this platform does not do that today, and you should hear it here rather than on a demo.
What exists is volume pricing by order size and separate pricing on the wholesale storefront, which between them cover most distributors. Whether they cover yours is a five-minute conversation and worth having before anything else.
It Reads From The Same Records
Stock
One Number, Both Channels
Orders
One List, Both Channels
Buyers
One Customer Record
Questions People Ask
Can I show different prices to different customers?
Not per individual account, and that is the honest limit of this platform today. What exists is volume pricing that keys off order size, and separate pricing on a separate wholesale storefront, which between them cover most distributors. If your business genuinely runs on a negotiated price list per account, that is deferred work rather than a feature, and you should know it now rather than on the demo.
Can wholesale and retail share one catalog?
That is the normal setup. Two storefronts, two domains, two API keys, one catalog and one order list underneath. Adding a product once makes it available to both, and an order from either lands in the same place with the same statuses.
Can I stop certain products shipping to certain states?
Yes, at the product level, enforced in the cart rather than described in a policy. For distributors in regulated categories this is frequently the reason they are shopping for a new platform in the first place.
What about buyers who order by phone or email?
Draft orders exist for exactly that. A rep builds the order against the real catalog with the real pricing and sends it on, which keeps the record in the system instead of in an inbox.
Do we need approval before a buyer can order?
In practice most wholesale operations gate access at the account level rather than letting anyone with an email buy at wholesale pricing. How that gate works for you is part of the scoping conversation, because the answer differs between a distributor with fifty accounts and one with five thousand.
Is this a product or a project?
Both, which is why it is on the services side. The backend and the wholesale patterns exist; the portal itself is built for your business, because the rules that make a B2B store work are rarely the same twice.
Describe How Your Buyers Actually Buy.
Volumes, terms, who is allowed to see what, and how much of it still happens on the phone. That is the scoping call.