Conversion Rate Optimization Measured Against Real Revenue.
More orders from the traffic you already pay for. The difference here is the measurement: the funnel and the orders are the same database, so a change is judged against money rather than against an analytics tool's opinion of what a conversion was.
Where It Leaks
In funnel order. Most engagements find the biggest number in the first two, which is not where anybody expects to look.
Arrival
The Wrong People
Browse
Nobody Reaches The Product
Cart
Added, Then Nothing
Checkout
Started, Not Finished
Device
Broken On A Phone
Recovery
Left, Never Followed Up
The Data Is Yours, Which Changes It.
Most CRO runs on a third-party script that sees a fraction of your visitors, gets blocked for some of them, and holds its own idea of what a conversion was. Then somebody reconciles that against the store’s order list and picks whichever number tells a better story.
Here the events and the orders are tables in one database. There is one number, and it is the one accounting would recognise.
And The Fix Can Fire Itself.
Finding the leak is half a job. The other half is that a stalled checkout, a failed payment or a variant coming back in stock can each start a flow within minutes, from the event itself.
Recovery that runs tomorrow morning off an export is not recovery. It is a postmortem with a discount code attached.
What This Service Does Not Include
CRO is the service where the client is measuring you by definition, so the limits belong on the sales page rather than in the first invoice.
Not built in
Split Testing
Not built in
Session Recordings
Not promised
A Percentage
Questions People Ask
What is ecommerce CRO?
It is the work of turning more of the traffic you already have into orders, by finding where people leave and fixing it. It is usually cheaper than buying more traffic, because the visitors are already arriving and already paid for. It is also easier to lie about than most services, which is why the measurement matters more than the ideas.
Do you run A/B tests?
Not on this platform, and it is worth being blunt about that. There is no built-in experiment framework: no variant assignment, no significance calculation. PostHog connects as a provider and does experiments properly, so split testing runs there. What lives here is the funnel, the events and the revenue those tests are measured against, which is the half most testing tools do not have.
How do you know a change worked?
Because the traffic and the orders are the same database. A conversion is a typed event carrying a value, so a change is measured against revenue rather than against a proxy for it. Most CRO reporting compares an analytics tool's idea of a conversion with a store's idea of an order and hopes the two are close.
How long does it take to see a result?
The technical faults, meaning the broken mobile checkout and the step nobody can complete, tend to move numbers within days because they were never a preference problem. Everything else needs enough traffic to be sure, which on a smaller store can be weeks. Anyone promising a percentage in a month is quoting a feeling.
Do you need to rebuild my store to do this?
No. Most of the work is changes to pages that already exist, plus the automations around them. A rebuild is a different service and it is worth being suspicious of a CRO engagement that begins by proposing one.
Does this only work if I am on your platform?
The analysis is much better if you are, because the funnel and the orders are the same records rather than two tools agreeing approximately. On another stack we can still do the work, but the measurement comes from whatever you already run, and that is usually the weakest part of the engagement rather than the strongest.
Start With Where It Leaks.
The first pass is reading your funnel and telling you the three places money is going. That conversation costs nothing.