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DashForDevs
Two people in conversation across a table in a bright room, a notebook between them.

Ecommerce Consulting From Somebody Who Will Say Do Nothing.

We also sell a platform, so treat this page with the suspicion it deserves. What makes the advice worth paying for is that it arrives written down, it is yours to keep, and staying exactly where you are is one of the answers it is allowed to reach.

What A Consult Covers

Two decisions, two reviews, and a plan. Most engagements spend the longest on the first one.

Decision

Whether To Move At All

The most common honest answer to a replatforming question is not yet, or not for that reason. A store leaving because of one missing feature usually finds the same problem waiting in a different shape.

Decision

Which Platform

Hosted, open source, headless or bespoke, judged against what your business actually does rather than a feature grid. The right answer is frequently the boring one.

Review

The Architecture You Have

Where your data really lives, how many copies of it exist, and which of your integrations is the one that will break first. Usually the one nobody remembers configuring.

Review

What The Stack Costs

Platform fee plus apps plus the people-time spent reconciling systems that disagree. The third one is the largest and never appears on an invoice.

Plan

Sequencing

What to do first, what can wait a year, and what should never be done. A plan that lists everything is not a plan.

Plan

What It Would Take

Effort, risk and the parts that go wrong, described before you commit rather than discovered afterwards.

The Conflict Of Interest Is Real.

A company selling a platform, advising you on platforms, is not a neutral party, and a page pretending otherwise would be the first thing to disbelieve on this whole site.

The structure is the answer, not a promise about character. You get a written recommendation that you keep and can show to anybody. If it reads like a sales document, you have lost a fee and learned something about us. That is a cheaper lesson than a migration.

The Answer Is Often No.

Most stores asking whether to replatform are asking because of one specific thing that hurts. Fixing that one thing where they are is frequently cheaper, faster and less risky than moving, and the feature that triggered the question is rarely the real problem.

The cases where moving is genuinely right tend to be about maintenance and ownership rather than features, which is a different conversation with a different shape.

What You Walk Away With

Written

A Recommendation

What we found, what we would do, in what order, and what it would take. Yours to keep and to disagree with.

Named

The Trade-Offs

Including the costs of the recommendation. A document listing only upside is an advertisement wearing a report’s clothes.

Usable

By Someone Else

Written so a developer who was not in the room can act on it, whether that is us, somebody else or your own team.

Questions People Ask

You sell a platform. Why would I take your advice on platforms?

Because the advice is written down and you keep it, including when it says to stay where you are. That is the only structure under which this can be worth paying for, so it is the structure. Read the recommendation and judge it: if it reads like a sales document you have lost a fee and learned something about us, which is a cheaper lesson than a migration.

Will you ever tell me not to replatform?

Often. A store leaving because of one missing feature usually meets the same problem in a different shape somewhere else, and a store leaving because the current system is genuinely unmaintainable is a different conversation with a different answer. Distinguishing those two is most of what this engagement is.

What do I actually get?

A written recommendation: what we found, what we would do, in what order, and what it would take. It is yours, it names the trade-offs rather than only the upside, and it is useful to a developer who was not in the room. A conversation you cannot hand to anybody else is not a deliverable.

How long does it take?

Days rather than months for most stores, because the answer usually turns on a handful of facts about how your business works rather than on exhaustive analysis. If it genuinely needs longer, that gets said before it starts.

Do I have to buy anything else afterwards?

No, and a consulting engagement that only pays off if you buy the next thing is not consulting. Plenty of these end with a plan the client executes themselves or hands to their existing developers.

What does it cost?

Scoped and quoted before it starts, like everything else here. No day rate is published because the honest answer depends on the size of the question, and a number quoted before understanding it is a guess made at your expense.

Bring The Decision You Are Stuck On.

Whether to move, what to move to, or what is quietly costing you the most. The first conversation is free and sometimes ends the engagement.